FIND WALDO IN DALY CITY & COLMA!

Local Businesses Join Forces in Beloved Annual Event Celebrating “Shop Local”

Where’s Waldo? In Daly City and Colma of course! Celebrating its fourteenth anniversary in July 2026, Find Waldo Local has become a beloved summertime event in communities nationwide. This year, Candlewick Press and the American Booksellers Association are again teaming up with 325 independent bookstores nationwide, including Peninsula Books (for the first time!), for some hide-and-seek fun designed to encourage residents to patronize their local businesses. There is no charge to participate, and the hunt lasts for the entire month of July.

Families love joining the scavenger hunt to find the iconic children’s book character, with his red-and-white-striped shirt and black glasses, hidden in 18 local businesses, including Sheng Kee, Carters, and Cafe 86. Find Waldo Local is a wonderful way to support the Shop Local movement by increasing foot traffic to a variety of stores.

To join in the fun, people can simply pick up a “Find Waldo Local in Daly City/Colma!” stamp card at any of the participating stores. With each miniature Waldo they spot, searchers get their card stamped or signed by the participating shop. Eagle-eyed hunters can also look for Wizard Whitebeard hidden in Peninsula Books! Collecting store stamps or signatures at 15 or more businesses will entitle diligent seekers entry into a grand-prize drawing for Waldo books and Ike’s Sandwiches. All participants are welcome to attend the celebration party at Peninsula Books on August 2nd at 11 am.

Martin Handford’s collections of crowd scenes took the world by storm in the late 1980s, and since then the books have held a cherished place on bookstore shelves, in family libraries, and in classrooms around the world. More than 80 million Waldo books have been sold worldwide, and they’ve been translated into over thirty languages.

For more information about hunting for Waldo in Daly City/Colma, call us at 650-232-7700. To see a map of all participating stores, visit www.indiebound.org.